At Kimora Lee Simmons, there’s little delineation between Kimora the person and Kimora the brand. Her dogs pop in and out of appointments, her daughters model in the lookbook, and you are treated to pictures of Kimora in her favorite pieces as you’re shown the clothes on the rack. She’s her best advertisement, and that’s the point—who wouldn’t want a glamorous, fabulous life like hers?

This season that mentality has permeated her collection more than ever before. Drawing inspiration from Anna May Wong, the Hong Kong-Chinese–American actress of the ’50s, Simmons has imbued her collection with richness and glamour. A shimmering fuchsia suit is worthy of a screen siren, as are some beaded navy trousers that evoke the free spirit of Cher—or they could, if styled right. Simmons’s collection is still full of wardrobe essentials, like silk shirting and cocoon jackets to carry her customers from school pick-up to cocktails. But she’s trying to branch out, to add that extra special touch to make her clothes stand out among other posh labels. Not every flourish worked out, but you have to commend Simmons for taking some fashion risks. As in her very public life, her fashion brand isn’t afraid to be bold.

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