Some residents of northern Mexico, influenced by their neighbor the United States, began to observe a Mother’s Day holiday in the early part of the 20th century. However, it took an editorial in a Mexico City newspaper, combined with a widespread media campaign and support from the Catholic Church, to bring the observance into full flower.
By the 1920s, some people in Mexico were becoming concerned that women were being diverted from what many saw as their primary role — childbearing. Information on contraception was becoming more accessible, and women were beginning to assert their rights in politics and the professional world. In an effort to promote motherhood, the Mexican women’s magazine, El Hogar, joined forces with La Asociation de las Damas Catolicas (the Association of Catholic Ladies) to oppose what they saw as a threat to traditional values. Rafael Alducin, editor of the Mexico City newspaper El Excelsior, joined the fight and organized the first official celebration of Mother’s Day in Mexico on May 10, 1922.